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    人民日報評論:保健品,別隨便“忽悠”成藥

    作者:佚名   來源:人民日報   日期:2019-01-07 09:37:14
    導讀: 近日,“權健事件”引來輿論高度關注。在天津市成立聯合調查組進駐權健公司之后,經過調查取證,公安機關也已經于1月1日依法對其涉嫌傳銷犯罪和涉嫌虛假廣告犯罪行為進行立案偵查。

      近日,“權健事件”引來輿論高度關注。在天津市成立聯合調查組進駐權健公司之后,經過調查取證,公安機關也已經于1月1日依法對其涉嫌傳銷犯罪和涉嫌虛假廣告犯罪行為進行立案偵查。同時,相關部門依法查處取締不符合消防安全規定的火療養生場所、開展集中打擊清理整頓保健品亂象專項行動。  

    \

      一石激起千層浪,更多保健品銷售的套路不斷被揭開。該事件已經成為一場了解和認識保健品功效的公開課,給消費者、行業企業乃至監管部門以思考。
     

      從媒體現有報道來看,一個售價千元的鞋墊,據稱是對羅圈腿、心臟病、前列腺炎都有奇效;負離子磁衛生巾,則可以治療各種男女生理疾病;有效成分和果汁無異的“本草清液”,卻被標榜可以“排毒”、售價千元……這些聽起來匪夷所思、無所不能的療效,遍布在產品銷售的各種話術之中。但這一切,都不能掩蓋一個事實,在保健品銷售中,無中生有、夸大功效,乃是一個普遍存在的“套路”。
     

      保健品不是藥品,更不是“萬能神藥”,這應是一個共識和常識。但有的神化保健品功效、進行虛假宣傳,讓患者產生誤解甚至放棄正常治療;有的以免費體檢、旅游、講座等為幌子,打親情牌推銷產品;有的許以高額返現、多買多賺等承諾,設置消費陷阱騙取錢財……在不少案例中,一些保健品已經從專注健康、有益身心的產品,變成了弄虛作假、坑蒙拐騙的工具,給病人乃至家庭帶來難以抹去的陰影。改善健康,決不能成為一門只顧賺錢的生意。
     

      我們需要提倡求真務實、能辨真偽的科學素養。從魏則西一家所相信的“高科技療法”,到周洋一家所購買的“抗癌產品”,利用的都是人們對科學力量的信任。這種樸素的情懷,決不能成為不法之徒的可乘之機。任何故弄玄虛、虛無縹緲的“神秘力量”,都是對科學的曲解;任何不勞而獲、一夜暴富的“代理神話”,都是對成功的歪曲。
     

      我們必須強調誠實守信、依法經營的市場法則。無論是廣告法還是食品安全法,都規定保健食品不能宣傳可以治病,嚴禁虛假宣傳。事實上,公安機關也一直在對此行為進行打擊,去年以來就已破獲保健品詐騙犯罪案件3000多起,追贓挽損超過1.4億元。對企業而言,無論多大的規模、多響的牌子,只要觸犯了法律、傷害了消費者,就要受到法律的嚴懲,給公眾一個交代。
     

      健康中國建設,任重道遠。對任何企業和任何人來說,都需要繃緊心中的弦,珍視人民群眾對健康的渴求,決不能拿生命當兒戲。(陜西發展觀察)

    (責任編輯:郝祎)

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